Adrian Rodriguez will lead Xcel Energy Southwest, based in Amarillo

AMARILLO – Adrian Rodriguez, senior vice president of regulatory and strategy at Puget Sound Energy in Washington and former interim CEO and general counsel at El Paso Electric Co., is returning to his home state of Texas to assume the role of president of Xcel Energy – Southwest valid from June 1st.

According to a press release, Rodriguez succeeds David Hudson, who is retiring after 38 years of service with the company. He joins a leadership team tasked with transforming the power grid to meet changing energy needs while maintaining the company’s commitment to reliability, affordability and community engagement.

David Hudson

“We are proud to support our customers and communities in New Mexico and Texas as they continue to thrive and thrive. Adrian’s expertise in regulatory, legal and environmental matters and his commitment to community and economic development will allow us to continue David’s legacy of accomplishments in our Southwest region,” said Bob Frenzel, chairman, president and CEO of Xcel Energy, in the press release. “This is a time of rapid change as we move closer to our clean energy and customer goals, and Adrian is ideally suited to lead those efforts.”

At Puget Sound, Rodriguez has overseen clean energy strategy, regulatory and governmental affairs, resource planning, new product development and energy efficiency, according to the release states. As General Counsel at El Paso Electric, Rodriguez was responsible for legal, corporate governance, regulatory, tariffs and governmental affairs, working with federal, Texas and New Mexico regulators.

Prior to joining El Paso Electric, Rodriguez was an attorney in the Dallas office of Houston-based Vinson & Elkins LLP, where he practiced as an attorney in the energy regulation practice and in the complex commercial litigation practice, the release states. He also served as a clerk at the United States District Court for the Western District of Texas in San Antonio.

“Adrian has a comprehensive view of the energy industry and the creation of sound energy policies that ultimately benefit everyone in all walks of life,” said Brett Carter, Xcel Energy Group president, utilities and chief customer officer, in the press release. “We are rapidly evolving our customer-centric energy solutions and making proactive changes that will have a long-term impact on the sustainability of our communities.”

Rodriguez is from El Paso. He received his Bachelor of Arts with highest honors in Business and Government from the University of Texas at Austin, where he received the 1999 Truman Scholarship from the State of Texas. He earned a master’s degree in public policy from Harvard University, where he was editor-in-chief of the Harvard Journal of Hispanic Policy, and a law doctorate from Columbia University School of Law, where he was senior editor of the Columbia Law Review.

In El Paso, Rodriguez served on the executive board of the Boy Scouts of America Yucca Council and on the board of directors of the Paso del Norte Health Foundation. He has also served on the Council for Regional Economic Expansion & Educational Development, the Borderplex Alliance, the El Paso Chamber of Commerce, the Texas Tech University Hunt School of Nursing Advisory Board, and is a member of the Texas Business Leadership Council.

Hudson, who announced his retirement for April 1, has extended his service through July 1 to facilitate the transition in leadership. Hudson became President of Xcel Energy’s Southwest Region in December 2013 and oversaw the region’s power grid expansion that quadrupled power import/export capacity, fostered job creation and large areas of newly developed oil and gas fields in southeastern New Mexico and West Texas Electrified.

Hudson also added 1,000 megawatts to the region’s low-cost clean energy portfolio with the addition of Hale and Sagamore wind turbines in 2019 and 2020.

“We are grateful for David’s willingness to extend his service a little longer to make this transition seamless,” Frenzel said.

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