LiveRamp Announces Executive Appointments | Companies



LiveRamp® (NYSE: RAMP), the leading global data connectivity platform, announced the following executive positions, effective immediately.

  • Diego Panama, Senior Vice President of Revenue, has been named Chief Commercial Officer. Panama’s appointment follows an extensive search process to identify the next head of LiveRamp’s commercial organization. As Chief Commercial Officer, Panama reports to Scott Howe, CEO of LiveRamp, and oversees all revenue generating activities at LiveRamp, including sales organization, customer success, channel partnerships and sales strategy.
  • Grant Ries, Senior Vice President of Growth, former BlueKai Founder, has been named Executive Vice President of Emerging Markets. In this role, Ries will focus on expanding LiveRamp’s presence in new business areas outside of advertising and marketing.

“Today’s announcement underscores LiveRamp’s commitment to recruiting and developing world-class leaders. We invest heavily in the professional development of our team and see the impressive opportunities our leaders are pursuing as evidence of the incredibly deep talent factory we have built, ”said Scott Howe, CEO of LiveRamp. “Diego is a highly motivating executive and embodies the technical expertise, business acumen and focus on execution required to oversee LiveRamp’s commercial organization. Grant brings proven entrepreneurial expertise and a unique perspective on strategic business growth to his new role. We look forward to continuing to benefit from the valuable contributions from Diego and Grant in these expanded roles. “

Since Panama joined LiveRamp as one of the first sales reps in 2014, Panama has been an integral part of the development of the sales team and the company’s growth strategy. In his most recent position as Senior Vice President of Revenue, Panama led LiveRamp’s commercial and strategic partnerships with all customers and prospects, including as interim head of the commercial organization since April 2021.

“I am honored to serve as Chief Commercial Officer at this exciting time in LiveRamp history,” said Panama. “Our customers have always been at the heart of our business, and in today’s rapidly evolving environment, the role we play in helping them use data to stay competitive is more important than ever. I believe the opportunities are enormous for LiveRamp and our customers, and I look forward to continuing to work with our talented team to ensure we are ideally positioned to reach our full potential. “

Panama succeeds James Arra, who successfully led LiveRamp’s commercial organization for over seven years before moving to a new role leading the company’s cloud partnership strategy, one of its key long-term initiatives. Arra has worked closely with Panama to ensure a smooth transition.

“Diego has a deep understanding of the unique space we serve between data, platforms and applications and has been instrumental in helping customers navigate the dynamic and complex data ecosystem in which we operate,” commented Arra , Head of Cloud Partnerships and former Chief Commercial Officer at LiveRamp. “It is important that LiveRamp’s booking dynamics only accelerate, since bookings in the second half of 2021 have increased by more than 50% compared to the previous year.”

During his tenure, Panama was instrumental in developing the sales organization and growth strategy of LiveRamp. Panama is also playing a critical role in expanding LiveRamp’s Diversity Inclusion and Belonging (DIB) initiatives. He sits on the company’s DIB Council, serves as an Executive Sponsor of the LatinX Employee Resource Group, and oversees several individuals inside and outside the organization. As a customer-focused and analytical leader, he spent the early part of his career in the product sector, including as a product manager at Microsoft, where he helped build the programmatic advertising business. Panama grew up in El Salvador before coming to the United States to study math and economics at Yale. He then received a Masters degree from MIT, where he focused on data, analytics and disruptive technologies.

As EVP Emerging Markets, Ries is leading the expansion of LiveRamp’s presence into new business areas outside of advertising and marketing. Previously, he was Head of LiveRamp B2B and also oversaw LiveRamp’s growth business, including TV and LiveRamps Data Marketplace. Ries joined LiveRamp, a company he co-founded after acquiring Pacific Data Partners in 2018, which was a leading B2B data marketplace for digital advertising. Ries was also the co-founder, board member and CRO of BlueKai, which built the world’s largest consumer data marketplace and data management platform (DMP). Oracle acquired BlueKai in 2014 and Ries was vice president of Oracle Data Cloud, a global business unit he co-founded. Ries earned a bachelor’s and master’s degree from the University of Washington.

Via LiveRamp

LiveRamp is the leading data connectivity platform for the secure and effective use of data. Powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and achieve more valuable business results. LiveRamp’s fully interoperable and neutral infrastructure provides end-to-end addressability for the world’s leading brands, agencies and publishers. More information is available at

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended (the “PSLRA”). These statements, which are not historical facts, may contain estimates, assumptions, projections and / or expectations regarding the financial condition, results of operations, market position, product development, growth opportunities, economic conditions and other similar projections and statements of expectation. Forward-looking statements are often identified by words or expressions such as “anticipate,” “estimate,” “plan,” “expect,” “believe,” “intend,” “anticipate,” “continue,” “positioned for,” or. identifies the negative of these terms or other similar variations thereof.

These forward-looking statements are not guarantees of future performance and are subject to a number of factors and uncertainties that could cause actual results and experiences of the company to differ materially from the expected results and expectations expressed in the forward-looking statements.

Factors that could cause actual results and expectations to differ from the expected results and expectations expressed in forward-looking statements include uncertainties related to COVID-19 and the associated effects on our suppliers, customers and partners ; the company’s reliance on customer renewals; Acquisition and upselling of new customers within our subscription business; our reliance on partners, including data providers; Competition; and attract and retain talent. Additional risks relate to maintaining our culture and our ability to innovate and evolve while working remotely and in a rapidly changing industry while avoiding disruptions from acquisition and divestment activities. Our international activities are also subject to risks that can damage the company’s business. The risk of a material breach of the confidentiality of information or the security of the computer systems of our customers, suppliers or other partners could adversely affect our business, reputation and results of operations. Other business risks include unfavorable publicity and negative public perception of our industry; Interruptions or delays in the service of any data center hosting providers we rely on; and our reliance on the continued availability of third party data hosting and transmission services. The ability of our customers to use data on our platform could be restricted if the industry’s use of third-party cookies and tracking technologies decreases due to changes in the technology platform, regulation or increased user controls. Changes in regulations regarding the collection and use of information pose a risk, as do changes in tax laws and regulations that apply to our customers, which can reduce the budget for business software. In addition, third parties may claim that we are violating their intellectual property or our intellectual property, which could lead to competitive damage and / or significant costs and depletion of our resources.

For a discussion of these and other risks and uncertainties, see LiveRamp’s Annual Report on Form 10-K for our fiscal year 2021 ending March 31, 2021 and LiveRamp’s Quarterly Reports on Form 10-Q issued in fiscal year 2021.

The financial information contained in this press release represents estimates based on information currently available.

LiveRamp assumes no obligation and does not currently intend to update these forward-looking statements.

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CONTACT: LiveRamp Investor Relations Contact:

Lauren Dillard

[email protected]

650-372-2242 Media contact:

Havas Formula on behalf of LiveRamp

[email protected]



SOURCE: LiveRamp

Copyright Business Wire 2021.

PUB: 07/14/2021 09:05 AM / DISC: 07/14/2021 09:06 AM


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