Maya Khalifeh joins leadership of Customer Experience Association

The Customer Experience Professional Association has appointed Maya Khalifeh, Principal at Indevco Consultancy, as a member of their Middle East Leadership Council.

Founded in 2011, the Customer Experience Professional Association is the world’s largest network dedicated to advancing and cultivating the customer experience profession.

Maya Khalifeh, who now joins the Middle East Leadership Council, brings nearly two decades of experience in commercial strategy, sales, key account management, customer relationship management, partnership programs and experience management to this role.

In her role, Khalifeh will act as the association’s ambassador and representative in the region. She will update the customer experience community on the latest trends and developments, provide thought leadership and act as a liaison between the Regional Council and the Global Councils.

According to Nancy Porte, executive chair of the Customer Experience Professional Association, Khalifeh was selected for the high-profile role “due to her expertise in customer experiences, her personal integrity and high character, and her commitment to the association’s core values ​​of diversity, authenticity and advocacy professional practice of customer experience management.”

In her day-to-day work at Lebanon-based Indevco Consultancy (the consulting arm of industry group Indevco), Khalifeh advises clients and is responsible for the company’s sales portfolio. Previously, she managed the customer experience offering for Indevco’s 60+ operating companies in the Middle East.

Her track record with the firm and her clients has brought her multiple recognitions over the past few years including being the winner of Customer Experience Professional of the Year at the 2020 Gulf Customer Experience Awards, a finalist in the 2020 CX Leader of the Year competition , and being named one of Engati’s top 33 Inspiring Women in CX to follow for 2022.

Meanwhile, two years ago, the Lebanese government appointed her Citizen Experience Design Strategist to coordinate their efforts towards a more digitized government.

Commenting on her appointment, Khalifeh (who holds an Executive MBA from ESCP Europe) said: “I am honored to be appointed to the leadership of the Middle East Regional Council.”

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