Wonderful Pistachios partnership expands esports presence

As part of its ongoing quest to properly promote healthy snacking, Wonderful Pistachios is fueling its investment in the sport through a content partnership with streamer Brennon (GoldGlove) O’Neill. As part of this marketing campaign on Twitch and YouTube gaming channels, Wonderful Pistachios is aimed at adventurous snackers in search of flavor to promote its latest No Shells BBQ and No Shells Sea Salt & Vinegar strains.

Brennon (GoldGlove) O’Neill

Wonderful Pistachios’ annual retail sales in North America exceeded the $ 1 billion milestone last year with a robust and growing number of product offerings, positioning this premium nut brand for success as it continues to grow its presence and reach new audiences.

“Over the years, Wonderful Pistachios has become a household name through strategic partnerships with some of Hollywood’s most iconic talent, professional athletes, social media influencers, and more. Our esports expansion only supports our mission to share our favorite vegetable protein snack nut with new audiences and on newer platforms with tremendous growth potential, ”said Adam Cooper, Senior Vice President, Wonderful Pistachios.

With 47 million U.S. adults being esports fans according to a report by MRI Simmons, and more than 80 percent of esports fans report eating or drinking while watching, Newzoo says, makes the convenience of Wonderful Pistachio’s No Shells Marathon -Games (and snacks) easy for esports fans.

Wonderful Pistachios partnered with GoldGlove for three sponsored livestreams through October, and its dedicated social media and streaming audience of 1.4 million followers on Twitch, 1.2 million subscribers on YouTube, 400,000 followers on Twitter and 148,000 followers on Instagram achieved.

“The No Shells pistachios are a really delicious, one-handed, guilt-free snack to play with,” said GoldGlove. “You can pour straight out of the bag with no dirt or greasy fingers – trust me, your controllers and keyboards will thank you later.”

The deal begins with GoldGlove NBA 2K airing on Twitch starting Friday, September 17th at 4pm PST and continues with additional broadcasts in September and October. As part of the streams, viewers will have the opportunity to redeem an exclusive promotional offer for all Wonderful Pistachios No Shells varieties.

No mussels, new flavors and less mess
Wonderful Pistachios esports marketing campaign highlights the latest No Shells flavors, BBQ and Sea Salt & Vinegar, which hit shelves in March 2021. The new No Shells flavors complement the existing No Shells range and offer people even more choice when it comes to choosing a healthy and delicious snack. Wonderful Pistachio No Shells are also available in Roasted & Salted, Lightly Salted, Honey Roasted, and Roasted Chilies.

According to Information Resources Inc., a data analysis and market research firm focused on the consumer goods industry, Wonderful Pistachios No Shells’ popularity has made Wonderful Pistachios one of America’s fastest growing snack brands, driving the company into double-digit growth.

Wonderful Pistachios No Shells flavors come in convenient 0.75-ounce single-serving packs that provide perfect portion control for gamers between meals, as well as larger 5.5-ounce, 11-ounce, or 22-ounce options for sharing. Compared to potato chips, pistachios offer three times as many pieces per serving at 49 nuts per ounce, compared to just 15 potato chips. Wonderful pistachios are a great source of plant-based protein (six grams per one-ounce serving) and fiber (three grams per one-ounce serving). Additionally, about 90 percent of the fats in pistachios are unsaturated, for a trio of nutrients that can help keep snackers feeling full longer, which could be beneficial for longer gaming sessions.

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